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NOTES FROM THE STUDIO

Opinions, experiments
and other artifacts.

Where we talk about the work, the world around it, and whatever else has been rattling around in our heads.

Sep 13, 2026 / Journal

Search, AI, and the latest round of digital panic

SEO isn’t dead. It just got weirder. AI is changing the way people find businesses online. Before you panic, buy another subscription, or hire someone to optimize your website for robots, let’s talk about what actually matters. Remember when getting found online meant having a website, putting some keywords on it, and hoping Google liked […]

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