SELECTED WORK / CASE STUDY
part-time CMO for passivhausMAINE.
part-time CMO

Big ideas. Small footprint.
Changing the way we build takes more than good intentions. It takes education, advocacy, collaboration, and a whole lot of communication.
For years, we partnered with Freeport-based passivhausMAINE, a nonprofit working to advance high-performance buildings, cleaner construction practices, and a more sustainable built environment across Maine.
Serving as the organization’s part-time marketing and communications department, we did a little bit of everything—and quite a lot of some things. From creative direction, branding, and graphic design to website management, digital development, social media, email campaigns, advertising, and public relations, we helped turn complex building science into compelling stories and meaningful connections.
Our work extended well beyond the screen, encompassing event identities, printed materials, member outreach, fundraising campaigns, and hands-on support for conferences, educational programming, and community events.
It was an expansive, evolving partnership built around a simple idea: give a small organization the creative capacity and communications infrastructure to make a much bigger impact.
Less overhead. More momentum. A better-built future.